If you are a public company and rely on Google for a lot of your revenue, the last thing you want to hear is that your Adsense account has been “disabled.”
But that is exactly what happened to Israel-based IncrediMail, which saw its stock drop about over 40% when it announced that its advertising deal with Google had been terminated. The company was worth about $45 million on Nasdaq. The stock is now worth one third.
No reason has been given as to why Google dropped them, but it is likely to be fraud.
If Google dropped them for fraud or other bad behavior, the other networks (namely Yahoo and Microsoft) likely won’t touch them, either.
The moral of the story is if you rely on Google for your income, make sure you keep Google happy.
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