Liberty Media has acquired a controlling stake in online retailer and fitness website Bodybuilding.com for $100 Million.
Bodybuilding.com sells a broad range of fitness supplements, clothing and supplies as well as offering general fitness articles and a social networking service where over 100,000 users swap exercise goals or post pictures.
According to comScore, Bodybuilding.com had around 2 million unique visitors in November, and according to Liberty sales are expected to top $100 million in 2008.
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