A study completed by Brulant, one of the nation's leading interactive marketing firms, shows that 30% of 100 leading online retailers currently offer alternative payment methods (APM) — a 25% increase since February 2007.
Of those, Bill Me Later saw the highest adoption at 21%, with PayPal closely behind at 19% and Google Checkout at 10%, double the adoption it saw in February. 5% of the surveyed companies now offer all three options.
One of the most surprising findings in our most recent evaluation is the increase in retailers offering all three alternative payment methods.
As recently as February of '07, none of the retailers surveyed offered all three methods. Today there is 5% adoption of all three, and at a variety of retailers from Toys"R"Us to PetSmart and Rite Aid. This reinforces the 'customer is king' mentality, as retailers begin to offer a multitude of choices for checkout.
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