Criteo raises more finance to compete with Aggregate Knowledge

 

 

French startup Criteo just raised $10.4 million (7 million Euros) in a B round from Index Ventures. This is on top of a 3-million-Euro round in April 2006 led by AGF Private Equity and Elaia Partners.

Criteo sells recommendation-engine software to e-commerce and content sites. Competitors include Aggregate Knowledge, CleverSet, and ChoiceStream. Discovery is popular at the moment and Kleiner-backed Aggregate Knowledge has raised $25 million.

Criteo is probably best known among bloggers in the U.S for its AutoRoll widget that generates a linkroll based on the reading habits of a blog’s readers. Any blog that has the AutoRoll widget on it will show the other top AutoRoll blogs that its readers have also visited. There are 12,000 blogs with the AutoRoll widget.

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