Facebook up, but MySpace still a long way ahead

 

 

New figures release by Hitwise show that despite Facebook’s rising traffic, MySpace still dominates US social networking traffic.

Facebook’s traffic grew 51% from December 2006 to December 2007, taking its share of social networking traffic to 16.03%. MySpace’s traffic declined 8% over the same period, to 72.32%, down from 78.89% in December 2006.

To have a little fun with these figures, if Facebook is worth $15 billion, on traffic ratios alone MySpace would be worth $67.67 billion, a nice earn on the $580 million News Corp acquired the site for.

Of course it doesn’t work like that, but given the gap in traffic between MySpace and Facebook, and more recently the $15 billion valuation for Facebook, MySpace would likely be worth more today than the $12 billion figure floated in June 2007.

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