Mark Zuckerberg will be announcing the launch of Facebook’s new advertising system on November 6th.
This news comes days after Facebook released an unannounced upgrade to their Flyers system, enabling users to view demographic data within the site. Interestingly, Facebook recently filed a trademark for “SocialAds” just last month.
It appears as though this is finally taking place next month. Facebook is also expected to launch an advanced analytics package and e-commerce features for the Facebook platform.
Imagine if Facebook, who now has access to over 50 million users’ personal information could target ads based on those profiles anywhere on the web.
Facebook will be leveraging the cookies installed in users’ browsers after logging into Facebook in order to target them across the web. In the instance that the user doesn’t have one of the Facebook cookies installed, ads similar to those of what Google currently provides will be displayed.
This may well explain why Microsoft has invested $240 million in Facebook. Thanks to their advertising partnership, Microsoft will now be able to provide targeted ads not only based on demographic data (location, age, gender, etc), but they will also know that the person visiting your site is interested in skiing and guitar.
All of this information will allow Facbook to make considerably more money that the standard Adwords.
Google may well have some serious competition.
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