Social media marketing business PayPerPost has announced it is changing its corporate name to organize the multiple properties its has developed within the fast-changing world of social media.
In addition to PayPerPost.com, IZEA owns and operates Zookoda.com, BloggersChoiceAwards.com, RockStartup.com, RSSBrief.com, URLBrief.com and BlogInSpace.com, among others.
Looking at this list they have a poor selection of web properties operating some strange businesses such as BlogInSpace.com.
We feel they would be better off spending time working with bloggers to try and build trust, something they appear to have lost from the blogging community over the last few months. PayPerPost still insists you need to operate archives to work with them, something that many big blogs no longer use.
Founded in June 2006, IZEA has somehow raised over $10 million in venture capital from venture firms including Draper Fisher Jurvetson, Village Ventures and Inflexion Partners.
The name change comes just days before the scheduled unveiling of IZEA's Argus project.
Argus is likely to provide both bloggers and advertisers more visibility into social media and allow them to interact with each other and the public in more immediate, transparent and accountable ways. Access to the alpha version will be by invitation only through the end of 2007.
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