eMarketer projects that US online advertising will more than double as a percentage of total media, rising from only a 6% share of total media in 2006, to slightly more than a 12% share in 2010.
In roughly the same period, online spending will nearly triple, rising from $16.9 billion in 2006 to $42 billion in 2011.
To put the obvious into figures, online advertising contributes more and more to the total ad spending universe every year.”
That share will be 7.4% this year, approach one in ten dollars next year, and will likely reach at least 13% by the end of 2011.
The average ad spend per Internet user is also growing. In fact, 2007 marks the first year that marketers will spend more than $100 to reach each person online. And, by 2011, advertisers will be spending nearly $200 per user.
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