Audiotube, a video-on-demand portal has acquired the Sputnik7 network from Palm Entertainment Properties LLC. The Sputnik7 network is host to on-demand audio/video Internet entertainment, sputnik7.com, and the world's first DRM free online indie music catalogue, Epitonic.com.
Sputnik7.com was founded in 1998 by Chris Blackwell (Founder of Island Records) and Les Garland (Founder/Originator of both MTV: Music Television and VH1). Credited as the world's first real-time audio/video Internet entertainment experience.
The acquisition will expand Audiotube's online reach by capitalizing on Sputnik7's search engine ranking and traffic. It will also fuel the growth of the company's network by linking the communities. The acquisition provides Audiotube with a large catalogue of pre-cleared content and routes into hundreds of indie music record labels as the Sputnik7 and Epitonic brands and online following hold major weight in the indie world.
Both sites will be migrated over to Audiotube's next generation platform, which is currently in development, giving them a host of new features including the ability to set up and join groups and networks where users can meet other music lovers, trade playlists, and share opinions about latest music.
Audiotubes brandable channels, which will be rolled out in the next beta, will feature a high level of customization unseen in the industry today and will give indie music labels an entirely new way to market and promote their media.
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