Facebook Ads is based on trusted personal recommendations

 

 

Facebook Ads has finally launched and can be simplified into three parts:

1. Ads targeted at Facebook members using their profile data such as age, gender, relationship status, work history, and stated interests (Social Ads)

2. Ad widgets that advertisers can put on their own sites that allow Facebook members to become product endorsers, and spread that endorsement to all of their friends on Facebook through their personal feeds (Beacon).

3. Aggregated profile information that is exposed to Facebook advertisers that tells them what kind of people are getting their ads and who is clicking on them (Insight).

At the lanch press conference Mark Zuckerberg said “Once every hundred years media changes. the last hundred years have been defined by the mass media. The way to advertise was to get into the mass media and push out your content. That was the last hundred years. In the next hundred years information won’t be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections.

“People influence people. Nothing influences people more than recommendations from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising."

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