MySpace will today launch a new advertsiing service that allows it to sell advertisements targeted to the individual tastes and interests of its millions of users.
The advertising sales system is called "hyper targeting" because it uses the personal information which users input about themselves to tailor personalised online adverts.
This news will overshadow the recent news from Facebook who is also expected ot launch a similar ad network.
MySpace says click through rates on its hyper-targeted advertisements are 300 per cent greater than for other advertisements on its site.
More than 50 advertisers have signed up to the MySpace scheme, including Procter & Gamble, Microsoft, Ford and Toyota.
Online advertising i presentoy experiencing a big boom in term sof new startups and as a sustainable business for many publishers.
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