вторник, 18 декабря 2007 г.

AdReady raises $10 million

 



 


AdReady is a recently launched start-up that has just landed $10 million in investment from Bain Capital, Khosla Ventures and previous investor Madrona Venture Group for its display advertising service.


AdReady is an advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes. 


Traditionally, online display advertising has not been a simple solution for businesses looking to grow their marketing efforts online. First, while it may be possible for almost anyone to write a two-line text ad, a single high-quality rich-media ad can cost thousands of dollars to design and build, the process can often take weeks, and there is no assurance that it will perform well.  Tracking results and planning broad campaigns takes some skill and planning that most people do not have.


AdReady is setting out to change all that. The company was founded in 2006 in Seattle with the goal to develop a better way to do display advertising that works for marketers at all levels of expertise and all budgets.


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