The Nielsen company, along with Digimarc, are planning to offer their digital watermarking technology to web content providers. According to Information Week, the system will provide a way to quickly discover unauthorized content on sites.
To do that, the system would leverage Nielsen's existing watermark technology, which is used on more than 95% of TV programming distributed today. The watermarks are used by the meters installed in people's home to identify the programs they watch.
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