ClickTale secures funding for web interaction analytics business

 

 

ClickTale, the Web Interaction Analytics business, has announced it has secured funding from YL Ventures, a boutique European venture capital firm.

ClickTale, whose service enables websites to record and watch movies of their users' browsing sessions, will use the proceeds of the funding round to expand the sales and the feature set of their hosted service.

An example of services provided by ClickTale is their recently released web usability study. Using over 80,000 recorded web page browsing sessions, ClickTale's statistical analysis demonstrated that:

• While most web pages have a vertical scroll-bar, visitors scrolled all the way to the bottom in only 20% of the recorded visits.


• Users scroll based on relative position inside the page, not based on absolute position in terms of pixels. In other words, the same number of page viewers will tend to scroll halfway or three-quarters through a page, regardless of whether the page size is 5,000 pixels or 10,000 pixels.


• The top and bottom of a web page are the most valuable areas in terms of visitor attention. Users spend an average of 24 seconds near the top and 14 seconds near the bottom as opposed to 8 seconds at the middle.

The study can be seen in more detail on ClickTale's blog. Website owners can compare ClickTale's findings with user behavior on their own sites by signing up for ClickTale's service.

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