Julian Lennon, son of Beatles icon John Lennon, is among the group of private
investors behind yourStore, LLC. The company owns and operates Mystore.com, an online marketplace.
In addition to his monetary investment, Julian has contributed some ideas to the options MyStore.com offers to musicians and artists who want to resell or self
distribute their music and art online.
As an independent artist himself, Mr. Lennon was an early user of MyStore.com, setting up his own MyStore and linking it to several places he has a presence online including his MySpace page.
MyStore.com is owned by YourStore which is a virtual real estate company and application service provider offering individuals and businesses with free online "retail" space and software usage in the form of personalized web stores located within the company's marketplace.
MyStore is not an alternative but rather an additional sales channel that can be
either a stand-alone store or integrated as part of other websites like eBay, Craigslist, MySpace, Facebook, Friendster, Amazon or Yahoo.
As the graph above shows MyStore has taken some time to get going and is still struggling to reach some decent traffic figures in the US.
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