Summize is a new way to find and discover products, based upon the sentiments of millions of user reviews and blog discussions.
The Summize crawlers constantly scour the web to find the latest and most helpful opinions — from the largest review portals (such as Amazon) to the livliest blogs. Summize then crunch and summarize all these sentiments to produce the response.
With so many companies trying to build up a database of reviewed products Summize is simply acting as a search engine and collator for other website reviews.
This is a smart move from Summize since there is no need for them to work hard to reach traction with the number of reviews on offer.
However, the big problem Summize is likely to encounter is the lack of community feel at Summize. Most review websites build a strong community and include user profiles. Without this functionality Summize may well struggle to gain traction aboe 1 million unique monthly users.
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THE FROSTFIRE BUZZ TEST
1. Is this a unique product? 8/10
2. Is this business/product difficult to replicate? 7/10
3. Is this something that can appeal to a large global audience? 7/10
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