Latimes.com has joined forces with Mixx.com, the social news website, in an online content and co-marketing alliance which puts readers of the nation's largest metropolitan daily newspaper in control of their own personal blend of online news, information, photos and videos. It has also been announced that The Times has taken a small equity stake in Mixx, details of which were not disclosed.
Launched in October, and created and designed by a team of industry veterans with deep Internet, news publishing and online content expertise including former executives from Yahoo!, AOL, USA TODAY and The Associated Press, Mixx allows users to discover personally relevant media and interact within networks of friends, colleagues and people who share their common interests.
Latimes.com readers will now have direct access to Mixx's networking and personalization tools through integrated functionality on story pages. In addition, cross-promotional traffic will be maximized by optimization of Times content for searches from within the Mixx site.
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