суббота, 2 февраля 2008 г.

The Growing Online Audio Advertising Revolution

 



 


Over 25,000 website owners are already hosting audio advertisements on their blogs, websites and social network profiles. Over 15 million websites are already hosting ads that are played to Internet listeners over 30 million times a day; this is likely to be a major force in Internet advertising.


Rivaling Google's Adsense and Adwords, NetAudioAds 'Adlets' are 5 second audio ads played the moment a visitor lands on a participating website. Adlets are now available to listeners over 30 million times a day on websites large and small, worldwide. Currently this new online advertising platform gives major advertisers the ability to reach out to Superbowl sized audiences.


NetAudioAds are five second 'radio station' style ads played automatically to people browsing the Web when they visit a participating website. These short advertisements, known as 'Adlets', allow approximately 15 spoken words or almost any highly recognizable jingle to be presented to a listener in the normal course of their browsing the Internet. They do not need to click on anything. They do not need to read anything. They just need to be on their computer with the sound turned on.


This is certainly a simple and effective form of advertising and we will see whether it takes hold and reaches traction.


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