A source close to the company confirms the layoffs, totaling 13 employees in all (about 4% of the company’s staff). They have also let go of Editor-in-Chief Jennie Baird.
The layoffs are part of a process that began when the women’s portal was sold to NBC Universal, and was simply an elimination of overlapping roles in the company.
Looking at the Compete.com numbers, it appears that iVillage has had a significant drop in numbers over the past year, with uniques falling 35 percent.
iVillage was purchased by NBC Universal for $600 million in 2006.
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