Is WonderHowTo too late for the how to video market?

 

 

In a sea of video how-to sites, WonderHowTo has recently launched, and has just closed a Series A round of investment funding led by General Catalyst Partners. WonderHowTo has also signed an ad sales deal with Scripps Network, a company looking to expand the reach of its online properties, including the recently launched FrontDoor.

The recent funding of how-to site 5min means there’s a growing interest in the market, WonderHowTo has few differentiating factors. The one I did pick up on was the emphasis on community, and the blatant site navigation that lends WonderHowTo to be utilized as a search engine as well. They also face serious competition from sites like VideoJug.

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