mydeco.com, a new UK-based home decor intermediary with some innovative interior decorating tools, launches today with backing from a who’s who of European investors.
Mydeco is the latest startup for UK founder and executive chairman Brent Hoberman since he exited from Lastminute.com via a sale to Travelocity in May 2005 for $1.1bn dollars.
Around 500 retailers are aggregated into a site offering over a one million products. Users will be able to build 3D models of their rooms and add their preferred decor as well as 3D models of 20,000 items of real furniture they can buy.
The rooms themselves will form the content of a user’s profile, creating a social community around ‘rooms’. Each room design will - eventually - be shareable on Facebook, MySpace etc via widgets and applications.
SPARK Ventures are the lead investors in mydeco and have been joined by Lord Rothschild’s family interests, VC firm Arts Alliance, Marc Samwer (co-founder European Founders Fund) and Atomico Investments, co-founded by Niklas Zennstrom and Janus Friis, founders of Skype and Joost. More investors are listed here. mydeco has a highly experienced management and engineering team, many of whom are ex-Lastminute.
.......................................................................................................................
Комментариев нет:
Отправить комментарий