After raising $2.5 million from angel investors last year, social activism and campaign-organizing site The Point has closed a ra from New Enterprise Associates.
The idea behind the site is to create campaigns around social action—it could be donating to a political candidate, boycotting a company’s products, or simply organizing a meetup—but nobody is required to actually do anything until the cause reaches a pre-determined tipping point, or critical mass, of supporters.
It is designed to focus activism or community involvement in campaigns that actually have a chance of succeeding. Although, there are some crazy causes, like this one to raise $10 billion to build a winter dome over Chicago.
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