Platial buys Frappr but can they compete with Google

 

 

Platial has bought Frappr, a social map community and widget network.

Platial enables anyone to find, create and use meaningful maps of Places that matter to them. Platial hopes it can connect people, neighborhoods, cities and countries via its mapping community.

The combined mapping service of Frappr and Platial now reaches 15 million unique users every month with 100 million items that have been geo-tagged.

Platial raised $2.4 million earlier this year.

While Platial is progressing well, can they compete with Google? Google has spent a great deal of time forming a social network around its own map and in the last few weeks has shown serious intention to commit significant resources to its mapping service.

The biggest question for Platial is whether they are able to compete with Google given that Google provides Platial with the actual maps. Google is likely to add new features to its own mapping service that Platial may struggle to compete with.

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