Crowdstorm, the UK product reviews site that launched last year, but has since been effectively closed for a refurb and just launched its invite-only testing phase for its latest version.
Crowdstorm is designed to help you make better informed purchase decisions based on the crowd's advice and recomendations.
In theory Crowdstorm would like each product to have a team of experts to answer your product questions, an open discussion forum, a list of most popular product, as well as professional reviews with videos and photos. Nice idea, but hard to execute.
The problem with the first version of Crowdstorm was the lack of traction, the site will need millions of unique users per month to build up the content on Crowdstorm. Like many user submitted content sites, without the users, the site falls flat.
There has been a great deal of crowd wisdom review sites launch over the last few months and the competition has been compounded by other sites like Nsyght and Twine that are taking a “social-first” approach to gaining knowledge about products and other areas of interest.
Crowdstorm has been stumbling for too long, they need to rapidly launch and get traction before the competition storm ahead.
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