Automattic, the company behind WordPress.com and Akismet, has acquired blog avatar provider Gravatar.
A gravatar, or globally recognized avatar, is quite simply an 80×80 pixel avatar image that follows you from weblog to weblog appearing beside your name when you comment on gravatar enabled sites.
Automattic’s Matt Mullenweg wrote on the Gravatar blog:
"The best ideas are often the simplest. (At least in hindsight.) The idea of globally-recognized avatar, or Gravatar, struck me from the first time I heard it. Of course I should be able to have my avatar wherever I go! Of course email is a great way to key it! Of course there should be an open API for any platform!
Watching how Gravatar changed and evolved over the years I saw a service with great adoption and potential, but facing some classic problems of scale that successful sites are often lucky to run into. Scaling happens to be something my company, Automattic, is very good at, and as we started chatting with Tom Werner of Gravatar it became obvious there’s a lot of potential for combined forces, and I also saw a lot of parallels to Akismet, a product that does one thing, does it well, and has an open API so any platform can use it.So we worked out an arrangement to transfer the code and service from Tom to Automattic, and here we are. "
The terms of the deal were not disclosed.
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