What happens when a public company relies on Google Adsense?

 

 

If you are a public company and rely on Google for a lot of your revenue, the last thing you want to hear is that your Adsense account has been “disabled.”

But that is exactly what happened to Israel-based IncrediMail, which saw its stock drop about over 40% when it announced that its advertising deal with Google had been terminated. The company was worth about $45 million on Nasdaq. The stock is now worth one third.

No reason has been given as to why Google dropped them, but it is likely to be fraud.
If Google dropped them for fraud or other bad behavior, the other networks (namely Yahoo and Microsoft) likely won’t touch them, either.

The moral of the story is if you rely on Google for your income, make sure you keep Google happy.

 ......................................................................................................................

Google cancels Adsense referral program

 

 

Google has cancelled its Adsense referral program for users outside of North America, Latin America and Japan.

Users who are still eligible to participate in the program will found their bonuses greatly reduced. Here’s the official word from Inside AdSense:

“About a year ago, as an experiment, we changed the pricing structure for AdSense referrals so that when a user you referred to the program earned $5 within 180 days of sign-up, you would also earn $5. When that publisher earned $100 within 180 days and removed all payment holds, you’d receive $250. We have decided to conclude this experiment and return to the original pricing structure. As a result, we’ll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.”

The reason for all this is obviously poor performance of the AdSense referral program.

........................................................................................................................ 

Improve your Adsense revenue with YieldBuild

 

 

YieldBuild is a company that aims to improve your Google Adsense performance.

Contextual ads have one prevailing obstacle: After their initial placement into text by publishers, their formatting and placement is seldom altered and tested to see if response can be improved. As a result, the ad’s true earning power is never realized.

YieldBuild aims to resolve this by using its technology and optimization system to allow for ongoing testing and improvement with minimal involvement on the part of the publisher.

It automatically determines what should be the best placement and appearance of an ad based on results from webpage visitors. It tests and retests an ad, improving the RPMs of the ad layout, and thereby increasing the program’s revenue.

The system continually tests alternative configurations of layouts, networks, and color, looking for the highest performing ones. It takes about 100,000 impressions to train the system.

They’ve been privately beta testing the system and have seen improvements of 50% to over 100% in effective CPM rates on user profile pages.

......................................................................................................................

THE FROSTFIRE BUZZ TEST

1. Is this a unique product? 8/10

2. Is this business/product difficult to replicate? 7/10

3. Is this something that can appeal to a large global audience? 8/10

.......................................................................................................................