Comcast has reportedly paid $175 million in cash for Plaxo

 

 

Comcast has reportedly paid $175 million in cash for Plaxo. According to Valleywag, Comcast is hoping to use its packaged, cross-platform tools to extend the address book service to its customers in a more involved and synchronized fashion.

Having already taken on some of Plaxo’s tools, Comcast would be extending a relationship it already has with Plaxo, but with more integration, you could get notices on your TV and reply to messages via text message. As Comcast is going after the consumer crowd with Internet and television services among other things, such an integrated tool could prove useful for Comcast in this sense.

But the whole deal would seem to leave Plaxo Pulse out in the cold, and Plaxo Pulse is the shining light of the Plaxo camp.

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