Amazon.com and Pepsi have teamed up for a new free music cross promotion that will see Pepsi drinkers earn free music with Pepsi purchases.
“Pepsi Stuff” is billed as a “massive collect-and-get program” where “consumers can download the most DRM-free MP3 music available anywhere.” In layman’s terms, drink lots of Pepsi, get DRM free music for free on Amazon.
Starting February 1, Pepsi users must “bank” their points on PepsiStuff.com to redeem them for music on Amazon MP3.
This move from Amazon shows how serious they are about to promoting its DRM free music store to a wider audience.
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