IAC, the parent company of Ask.com, is looking to get into online gaming in a big way. According to Rafat Ali of PaidContent.org, IAC’s is looking to spend $50-100 million to build their new gaming portal, InstantAction into something that carries titles with “deeper” interactivity than the casual fare typically found online.
The site is currently looking for sign-ups for their beta phase, and it promises to deliver games that sit in the spot so far largely unexploited between casual online gaming and full-on console or computer games. From watching the demo video on the front page of the new gaming site, the games do look to be some of the most graphically complex I have seen that promise to run in-browser. It is probably safe to assume that a lot of that money slated to be invested in the new venture is going into resource management development.
IAC’s drive to build InstantAction in a sure hit surely stems from the conglomerate’s purchase last year of GarageGames. It doesn’t appear to want to make a small splash. But the timing seems odd for such a major development, what with all of the recent layoffs at the Ask search portal. It leaves one feeling a bit curious when a company with some outstanding corporate questions is seen throwing this much money at a fairly unproven product category.
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