Amazon offering user Generated Video Hosting

 

 

Amazon has quietly entered the video hosting and monetization game with Your Video Widget.

Your Video Widget allows any registered Amazon Affiliate to upload a video and then select products that can be displayed as the video progresses (demo above). Video content can be anything from a product review through to a holiday video, but there are some restrictions; users can not include a URL in the video, or feature availability, price, or alternative ordering/shipping information for any product in the video itself, on top of the usual porn and piracy restrictions. Users can pick any products they would like to be displayed, with Amazon suggesting only that they work better if they have some context to the video, and that no two products can appear within 10 seconds of each other.

Like all Amazon Affiliate related advertising, the ads served are paid as a percentage of generated sales, and are not offered on a CPC or CPM basis.

Maximum file size is 100mb, length 10 minutes, and accepted formats are avi, flv, mov, mpg, wmv.

Amazon Video Widgets do not come with a central portal where you are able to view videos YouTube style, so this product wont compete in that space. For those looking at new ways of monetizing their videos, be it either because they are unable to sign up to YouTube’s program, or are not getting good results from YouTube, Amazon Video Widgets provide another path to video monetization.

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The markets didn't react well to Google advertising figures

 

 

Google’s stock took a big hit today—still down 4 percent to $465—on comScore data suggesting that the click-through rate on its paid search ads is decelerating. As the chart above from Bear Stearns shows, the year-over-year growth of paid clicks on Google in the U.S. went from 37 percent in October to 0.3 percent in January. Since these are year-over-year numbers, seasonality is accounted for (there are more clicks in the months leading up to Christmas than after, but this January should not be flat with last January).

 

 

One explanation Wall Street analysts are putting out there today is that this could be an indicator that Google is not immune to the general economic slowdown. While a recession may be coming, that explanation is not convincing. Yahoo would have felt it as well, yet comScore reported a 15 percent year-over-year growth in paid clicks for Yahoo in January (to 242 million, compared to Google’s 532 million). Also, as Bill Tancer at Hitwise points out, traffic from Google to shopping sites is still above last year’s levels (evidence that paid clicks may actually be improving).

 

 

 

 

A more likely explanation is that Google is tightening the reins on clicks to combat click fraud and generate better clicks in general. Also the correlation between comScore’s click-through estimates and Google’s revenues has been highly inconsistent in the past. It definitely isn’t a one-to-one correlation. For instance, in the fourth quarter of 2007, comScore showed a 25 percent year-over-year paid click-through growth rate, yet Google’s actual U.S. revenues grew 46 percent. In the third quarter of last year, comScore showed a 48 percent growth rate for paid clicks, compared to an actual 58 percent growth in revenues. Sequential quarter-over-quarter comparisons are even more all over the map, according to calculations by JPMorgan.

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Yelp raises $15 million fourth round, valuation $200 Million

 

 

Yelp, the popular local review site, has just closed a $15 million dollar round led by DAG Ventures, with a valuation of $200 Million. Yelp says that they will be using the money to expand geographically, add onto their sales team, and establish a second office in New York City. This is Yelp’s fourth round of funding, and has now taken $31 million since their founding in 2004.

Yelp is also boasting some impressive stats: 8.3 million uniques in the past 30 days and over 2.3 million reviews (with the 1 million mark being reached on May 2007). Yelp is in a competitive space with Citysearch, InsiderPages, and YellowBot.

With this latest round, DAG joins previous investors Max Levchin ($1 million, Summer 2004), Bessemer Venture Partners ($5 million, Q4 2005), and Benchmark Capital ($10 million, Q4 2006).

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Google heads under the sea with cable investment

 

 

Google has announced that it has joined a consortium to build a new trans-Pacific cable between Japan and California.

The Unity consortium is a joint effort by Bharti Airtel, Global Transit, Google, KDDI Corporation, Pacnet and SingTel and will initially increase Trans–Pacific lit cable capacity by about 20 percent, with the potential to add up to 7.68 Terabits per second.

Google’s Manager of Network Acquisitions, Francois Sterin, explains the deal:

“[Google’s] participation in building Unity ultimately helps provide our users with faster and more reliable connectivity.

If you’re wondering whether [Google is] going into the undersea cable business, the answer is no. We’re not competing with telecom providers, but the volume of data we need to move around the world has grown to the point where in some cases we’ve exceeded the ability traditional players can offer. Our partnership with these companies is just another step in ensuring that we’re delivering the best possible experience to people around the world.”

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Digg clone Yahoo Buzz launches

 

 

Yahoo launches Yahoo Buzz - a Digg-like site that takes stories from pre-approved news publishers (100 to start) and let’s users vote on stories and push them up to the top of the page.

Like Digg, the more users that vote for a story, via the embedded button or on the Buzz site, the higher the story goes on Buzz. But user voting isn’t the only factor in how well stories do. Yahoo is also looking at their search engine logs in real time to determine hot or breaking news. Stories on that topic will get an extra boost in the rankings.

But there’s another part of Buzz that will get publishers excited - every day a few of the most popular stories will also be featured on the Yahoo home page. Yahoo has been experimenting with linking to third party news directly from their home page since last year. In one case, the Buzz team told me, 2 million visitors were sent to Wired for a linked article in the two hours it was on the Yahoo home page. 2-3 stories from Buzz will go on the Yahoo home page daily.

Buzz has categories including entertainment, world news, U.S. news, sports, business, health, and travel. Images and video are also separate categories.

Of course, many publishers won’t be able to handle that kind of traffic flow. But Yahoo is also prepared for that. Smaller sites will only be linked on a fraction of the total home page views - in effect, Yahoo is turning down the firehose for those that can’t handle it.

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Glam raises $85 million

 

 

Brisbane, California based Glam Media reported an $85 million round of financing, their fourth, today. We first reported that Glam was looking to raise as much as $200 million in August 2007. 

The round was $65 million in cash and $20 million in debt, on top of almost $30 million they raised in three prior rounds. Investors included Hubert Burda Media, GLG Partners, Duff Ackerman & Goodrich, Hercules Technology Growth Capital, Accel, Draper Fisher Jurvetson and Information Capital. The valuation, as expected, was in the half billion dollar range.

The company, according to their original offering document is not yet profitable. They lost around $3.7 million on $21 million in revenue in 2007. 2008 projected revenues are $150 million and $40 million in profit.

Glam operates a number of small sites geared towards women. Glam.com is the main anchor with the largest reach among these properties, but other owned sites appear to be pure SEO plays like free-beauty-tips.com and celebrity-hairstyles.org. They also sell advertisements for other sites, which make up the vast bulk of its page views.

As an ad network Glam may find its margins squeezed as competition increases. Still, they control a lot of page views. Comscore reports that worldwide uniques across all sites that Glam sells advertising for had nearly 47 million unique visitors and 1.1 billion page views. That’s 4x the unique visitors and 11x the page views from a year ago.

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Bloglines suffers major outage

 

RSS reader Bloglines has suffered a major outage over the weekend with the service simply ceasing to update any blogs from just before midnight PST February 24.

Threads on the Bloglines forum suggest that the issue is widespread and to date no statement has been issued by Bloglines or IAC/ Ask staff in relation to the issue. A test at 11pm PST shows the most recent stories indexed by Bloglines are over 15 hours old.

Bloglines users are not happy with the outage, with some already signing up for other services, and other comments including such as “Remember when they at least showed the plumber?”

One commenter claims that Bloglines may be about to be shut down:

A buddy who works at ask.com (owners of Bloglines) says that they are discontinuing the service because it makes no money and there will be an announcement tomorrow.

A shutdown is more than unlikely. But users deserve some attention during an outage of this size.

 

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